Helly Hansen keeps pushing on..

in News & Views, Slider October 9, 2020

Ski gear leader Helly Hansen, kitting the world’s skiers since 1877, continues to challenge industry norms by producing clothing without added chemicals, as shown by their LIFA Infinity Pro brand, and GSG has tried and tested this waterproof-breathable clothing.

LIFA Infinity Pro is built from a three-layer fabric construction, using a combination of the new LIFA Infinity™ membrane, which features a highly-breathable microporous structure made with a lightweight outer fabric to keep you dry and comfortable.

Philip Tavell, Managing Director for Ski at Helly Hansen, says:“We worked with ski professionals to develop a new technology that meets their most important outerwear needs for Drawing on the expertise built from more than 140 years of heritage, LIFA Infinity Pro™ technology is Helly Hansen’s next step forward in building a more-sustainable future. We can protect wearers in the harshest conditions and still preserve the environment.”

This season’s Helly Hansen ULLR and Odin collections are out. ULLR is designed for freeride skiers, the Elevation Infinity Shell Jacket also comes with the brand’s iconic hi-vis hood brim for added safety. Additional features include a Life Pocket to keeps your phone alive longer so you can stay connected.

Helly’s Odin to the rescue…

The Odin is for backcountry ski touring and their Infinity Shell Jacket is built with LIFA Infinity Pro™ technology and comes with a helmet, backpack and harness compatible construction. The jacket also has a removable, low-profile powder skirt and big front pockets and vent flexibility while wearing a backpack. £650 from www.hellyhansen.com Odin Infinity Shell Jacket £600.

During more than 140 years of Helly Hansen’s history, the Norwegian-based brand has pioneered some of the greatest innovations in technical outerwear for the ski industry. From the first fleece fabrics to lightweight Lifaloft™ insulation, Helly Hansen takes inspiration and feedback from on-snow professionals to create gear they can trust all winter long. Built to exceed the expectations of professionals and enthusiasts alike, Helly Hansen’s latest Resort Ski collection combines classic designs with innovative thermoregulating technology to keep you warm, cool and dry as you take on the mountain.

Introducing the men’s Steilhang Jacket and women’s Pinnacle Jacket – standout pieces from the collection that feature the new, lab-proven H2Flow™ Air Force Vent System for optimal temperature control. By enhancing Helly Hansen’s unique H2Flow™ thermoregulation system, the new H2Flow™ Air Force Vent System offers express cooling attributed to strategic ventilation placement. Zippers along the front sides of the jacket open to force air flow in, around the body and out through air vents situated along either side of the back panel. The forced air cools the wearer down efficiently and improves overall airflow. This helps dry the jacket from the inside out and keeps the wearer cool and comfortable during high-intensity activity.

Philip Tavell, Category Managing Director for Ski at Helly Hansen, says, “Everything we do at Helly Hansen is based on how we can improve the consumer experience through warmth and protection from the elements. For enthusiasts and hard-charging skiers alike, the Resort Ski Collection is designed to perform at the highest level of skiing while sporting classic, functional designs.”

The Steilhang Jacket for men and Pinnacle Jacket for women both cost £550 and are named after iconic sections of the Kitzbuhel downhillski race and designed using highly waterproof, breathable HELLY TECH^® Professional fabric to keep the wearer dry and protected in the harshest conditions. They also have an on-demand, helmet-compatible hood that expands via zipper when needed, and also feature LIFE POCKET+ which keeps your mobile phones and electronics three-times as warm than regular pockets, to keep phones functioning even on the coldest of days.

www.hellyhansen.com

Helly good baselayers

Baselayers are the essential for staying dry and warm in all winter weather activities, and Helly Hansen now introduce the Lifa Merino Midweight Hoodie to give warmth and moisture management - whether on a chairlift or racing down slopes.

HH have reimagined its beloved 225G/m2 Lifa Merino Midweight with pullover construction, including a hoodie that eliminates cold spots on extra cold days. The front neckline of the new hoodie rises higher around the face to provide coverage for the chin and neck, eliminating need for a bulky balaclava.

Joren Davis, HH Product Manager for Baselayers, says:”We wanted to give consumers a baselayer that keeps you warm on the windy days sitting on the chairlift, while working equally in the backcountry. The Lifa Merino Midweight Hoodie costs £90